KIA MOTORS AMERICA AND THE ATLANTA HAWKS
TEAM UP TO DRIVE HEALTHY LIVING
More than 30 Atlanta-Area Schools to Participate in Action-Packed, Educational Assembly Program
ATLANTA (Feb. 27) -- The Atlanta Hawks and Kia Motors America (KMA), Official Vehicle of the Atlanta Hawks, are partnering up to encourage healthy living to Atlanta’s next generation with the Atlanta Hawks Healthy Game Plan Driven by Kia, a high-energy assembly geared to promote healthy and active lifestyles in the community. Harry the Hawk and the Atlanta Hawks cheerleaders will activate the assembly program in more than 30 elementary schools in the Atlanta Metropolitan area through the end of the 2012-13 season.
“Kia Motors continues to step up and commit to supporting Atlanta’s youth through the educational and healthy lifestyle programming of the Atlanta Hawks,” Bob Williams, President of the Atlanta Hawks and Philips Arena, said. “Kia is a fantastic partner and one that we look forward to developing even more fun and effective programs with in the future.”
The 30-minute assembly is aimed to get students up and participating in a variety of activities. The Atlanta Hawks Healthy Game Plan Driven by Kia will touch on three components that play into a healthy lifestyle: Healthy Body, Healthy Mind and Healthy Earth. Topics that will be touched upon include healthy eating, getting at least 30 minutes of exercise a day, exercising the mind through reading and games and taking care of our Earth.
“At Kia, we are fans of the game of basketball, so it was a natural connection to join forces with the Atlanta Hawks and work to improve and promote youth education, healthy lifestyles and sports fitness, while leveraging the excitement of the game,” Tim Chaney, executive director of marketing communications for KMA, said.
This season-long initiative will feature select appearances from Hawks Legends and current Hawks players throughout the course of the program, helping students see the importance of building a healthy foundation for their life.
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